January 2020 marked the 10th anniversary of Bell Media’s mental health awareness campaign, Bell Let’s Talk, which has fundraised over $100 million. The trend-setting hashtag #BellLetsTalk maximized the virulent nature by which information spreads on platforms such as Instagram, Twitter and Facebook, to create over a million interactions on the topic. The awareness campaign has set new records on the sheer amount of discussions about mental health awareness and curation held in the decade that the hashtag began trending. Some people, however, feel that the success of the campaign is a poisoned fruit and suspect the true motives in which Bell launched the campaign to be less than altruistic. Bell…